Please note: This case study was compiled from published sources, and is intended to be used as a basis for class discussion. It is not intended to illustrate either effective or ineffective handling of a management situation. Nor is it a primary information source. Chat with us Please leave your feedback. It has developed the technology and methods to store surplus stocks of milk and dairy products in the form of powered milk and to reconstitute and distribute products made from the powered milk during seasons of the year when dairy farm yields fall below demand levels.
“Amul – The Taste of India”
“Amul – The Taste of India” - Technology and Operations Management
Although not illegal in other countries, farmers struggled with the ethical practice of the product. However, other farmers found that the growth was less work and less land was used, as the crops grew rapidly. With a growing population, farmers realize that they need to grow more food. The Monsanto Company vowed to assist farmers by creating GM seeds that are more drought resistant.
SWOT Analysis Of Amul's Supply Chain
It offers a wide range of products like milk, milk powder, butter, ghee, cheese, chocolates, Shrikhand, ice cream and many more. The first products with the Amul brand name were launched in Since then, they have been in use in millions of homes in all parts of India, and beyond. Today Amul is a symbol of many things: Of high quality products sold at reasonable prices, of availability, of service. Today, this movement is being replicated in 70, villages in over districts in India, transforming the rural landscape.